Brand packaging and breakthrough in the Warehouse Club Channel!

 

The first order of business for any brand that has made its way into a warehouse club store is to make its presence known. From that perspective, it is like brand packaging found in any other retail channel. Common sense tells us that shelf impact and breakthrough are critical, but the shopping dynamics of the club channel call for breakthrough to be thought of in ways specifically geared towards a very unique retail environment. In other words, the shopping experience associated with Sam’s Club, Costco and Bj’s is very different than that of a Kroger, 7-Eleven or WalMart. So if your club packaging looks exactly like your brand packaging in any other channel, you are probably missing an opportunity to convert more club shoppers into buyers.

 

 So, what does shelf impact look like in a retail environment that relies primarily on pallet displays to merchandise rather than shelves? That’s the big question. At Valentine Design, our proprietary Club Focus™ strategic design process leverages 35 club channel packaging best practices to guide brand marketers through the packaging development process to find answers to that question and a whole host of others that need to be answered in order to arrive at club packaging that sells!

 

For over the past decade, Valentine Design has developed over 1,700 club channel packages for brands like Cheerios, Nature Valley, Planters, McCafe, Chex Mix, Entenmann’s, Sara Lee, Windex, Scotch, Welch’s, Pillsbury, Thomas’, Miracle Whip and many others. The truth is there is not one brand design agency anywhere with more experience in the channel. Nor is there one that has done more to drive packaging innovation that leads to real results where it matters most — incremental sales volume!

 

801 Mainstreet Suite 4

Hopkins Minnesota 55343

+1 (952) 835-1960

www.valentinedesign.net

 

Brand packaging and breakthrough in the Warehouse Club Channel!

 

Kevin McMahon Vice President

Valentine Design 11/01/2017

Who is your brand?

 

Or, in other words, if your brand were a person, who would he or she be? …

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Kevin McMahon Vice President

Valentine Design 11/01/2017

Newly redesigned Capri Sun brand packaging.

Capri Sun and brand-building in the club channel!

 

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