Capri Sun and brand-building in the club channel!

 

 

It is always such a pleasure to see our work executed in collaboration with our clients when it starts to show up in the marketplace. Such was the case a few weeks ago when we happened upon the newly redesigned Capri Sun brand packaging at our local Sam’s Club. We were excited to see it especially as we considered the early days of our work on the project. At the time, our marketing counterparts at Kraft Heinz felt there was an opportunity to more effectively build brand equity for their great brand in a retail channel where brand-building sometimes seems like an afterthought. We could not have agreed more. Their vision and willingness to do what it takes to optimize their brand packaging gave us the license to explore a range of brand packaging redesign concepts that challenged the status quo and helped us arrive at a far better place for their club channel packaging.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Note: see a photo of the newly redesigned Capri Sun brand packaging as it started to flow-in a Costco. Both the old and new packaging is seen on the pallet display with the old having been stacked on top of the new.

 

 

801 Mainstreet Suite 4

Hopkins Minnesota 55343

+1 (952) 835-1960

www.valentinedesign.net

 

Brand packaging and breakthrough in the Warehouse Club Channel!

 

Kevin McMahon Vice President

Valentine Design 11/01/2017

Who is your brand?

 

Or, in other words, if your brand were a person, who would he or she be? …

  READ ARTICLE

Kevin McMahon Vice President

Valentine Design 11/01/2017

Newly redesigned Capri Sun brand packaging.

Capri Sun and brand-building in the club channel!

 

  READ ARTICLE

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