Our brand packaging redesign of the Oroweat bread brand brings a contemporary sensibility to one of the oldest food products on the planet. Iconic wheat imagery evokes its simplicity and closeness to nature, combined with clear health benefit messaging to effectively convey its role in the healthier lifestyles consumers are seeking, all while reinforcing the great taste and variety the Oroweat brand delivers without compromise. Strong branding elements align the brand portfolio for breakthrough brand-blocking and shelf impact.